Process
Concept Ideation: The poster was created to promote the Mbinguni Kwetu Fashion Show headliner. I focused on capturing the essence of the event—its mood, energy, and target audience. Inspiration was drawn directly from the title of the event, Mbinguni Kwetu, which translates to "our heaven".
Design Development: Began with rough sketches, experimenting with layout, typography, and hierarchy to balance clarity with visual appeal. Key decisions included choosing a bold typeface to ensure readability and integrating the typography with the background assets that reinforced the event’s identity. The color palette was carefully selected to evoke elegance and warmth, while maintaining contrast.
Final Production: A visually striking piece that conveys the spirit of the event while remaining functional as an informative tool. It successfully balances imagery and text, guiding the viewer’s eye naturally from the event name to the key details (date, time, venue).
Digital poster (Feed post)
Print poster (A4)
